Well-being is the experience of "being well"- of health, happiness, and prosperity.  It includes having good mental health, high life satisfaction, and a sense of meaning or purpose.  

The Local Government Act 2002 introduced 4 well-being areas to Local Government for local Councils to work with their communities and other stakeholders to: examine indicators, identify aspirations, and plan for action accordingly.

These pages are each being updated to provide key information on each wellbeing - thank you for your patience while we update!


Economic development is about realising the potential of what we have in the Bay of Plenty.  The benefits of this are far reaching and affect individuals, families, communities and the region as a whole.  


Social development is inter-related with economic drivers, enviromental health and cultural understanding.  It's all about outcomes for people.  Improving our lives improves our region as a whole.


The Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the Mataatua, Nukutere, Takitimu and Arawa canoes, as well as the Tainui canoe.  12% of New Zealand's Maori population live here, making the Bay of Plenty the third largest Maori populated region nationally.  For the region to thrive the cultural aspect of the Bay cannot be overlooked.  


The Bay of Plenty landscape is varied and spectacular.  From mountains to the sea, our environment offers us opportunities for sustenance, leisure and income.  With this in mind, environmental protection and development for the region is a delicate balance.